Best Marketing Initiative
The Kings Arms, Okehampton
The Kings Arms is a community focussed pub in the heart of
Okehampton run by Rob Bass. Rob and some of his regulars joined forces to
create the Kings Arms Collective and write their very own World Cup song, ‘When
the Lions Roar’. Not only did they successfully write and produce the song,
they also shot their own video which created significant interest locally and
nationally. The song was even recognised by the England World Cup Squad
themselves! An innovative and interesting way of making the most from such a
significant sporting event.
Watch the 'When the Lions Roar' video below.
