Passion for quality

​​​This is a fun interactive day which is designed to challenge you to look at your pub from a different direction – the customer's eye view.

The aim is to increase the revenue of the pub as well as give the customer a better experience and to challenge and change behaviours if necessary.

The course will cover the following topics

  • Quality
  • What goes wrong
  • Cask ale
  • Fundamentals​


Free for our publicans and their staff

Pricing structure

This course is free of charge to publicans and their members of staff. However, please note that cancelling a course without sufficient notice will incur a cancellation fee: 

  • Over 15 days' notice = No charge
  • Between 8 – 15 days = £50 + VAT
  • Less than 8 days' notice = £100 + VAT
  • Failure to attend = £250 + VAT


Ideally delegates will have a good working knowledge of the cellar and/or achieved the Level 2 Award in Beer and Cellar Quality

Course duration

1 day​​



Course Duration

Course Sessions (subject to availability, please contact the training department to see if there is a space available)

{{session.FromDateFormatted}} to {{session.ToDateFormatted}} ({{session.FromTimeFormatted}}-{{session.ToTimeFormatted}})


{{session.EI_SessionVenueAdd1}} {{session.EI_SessionVenueAdd2}} {{session.EI_SessionVenueTown}} {{session.EI_SessionVenueCounty}} {{session.EI_SessionVenuePostCode}}

To talk to us about this training session please call {{ConfigValues.Phone}} or complete the form with your full name, email address, contact number and pub you are attending from (if applicable).

Book a place

Request successful. Thank you for your interest in {{Course.Name}}, we will be in contact shortly to confirm your booking.