This course will you how you can reach more customers on-line and how to measure the performance of your digital activity in the future, leave with the tools you need to assess, implement and measure a winning digital marketing strategy and understand what a successful digital marketing strategy looks like as well as some new creative ideas that will help your business really stand out from the crowd on-line.
Included on the course
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Being Online – The Opportunity
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Your Social Media – Getting Started
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Common Sense – Do’s and Don’ts
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Digital Auditing – Are you where you should be?
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Planning and Timing – should you post at 6am?
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Delegation to Staff – should you do it?
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Reputation Management – Monitoring Reviews
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Posting Etiquette – constructing your updates
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Being Proactive – targeting customers
Cost
Free for our publicans and their staff
Pricing Structure
These courses are free of charge to publicans and their members of staff. However, please note that cancelling a course without sufficient notice will incur a cancellation fee:
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Over 15 days' notice = No charge
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Between 8 – 15 days = £50 + VAT
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Less than 8 days' notice = £100 + VAT
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Failure to attend = £250 + VAT
Course duration
1 day Available course sessions (subject to availability, please contact the training department to see if there is a space available)